How your customers are searching
Every local job starts with a search on a phone. See exactly what your customers type — the towns, the problems and the price checks — so you show up the moment they're ready to call.
Most local jobs start with a search on a phone
People don't search like marketers. They type the problem, the town and the price — then call whoever looks busy, close and well reviewed. Here's the three ways locals search for a business like yours.
Near me & town searches
High intent, ready to call. The map pack winners get the job.
Problem & emergency searches
Urgent. They ring the first business that answers — or texts back.
Cost & comparison searches
Research before bigger jobs. Reviews and photos decide it.
Urgent intent
Something's broken now. Searches happen on a phone, often with "near me" or "emergency". Speed and a fast text-back beat everything.
Planned intent
Researching a bigger job. Mostly desktop, comparing photos, reviews and quotes over days. Your listing, reviews and website do the selling.
The four steps between a search and a phone call
Understanding how your customers decide is the difference between getting the call and getting skipped. Here's the exact path every local buyer walks — and where most tradies lose them.
1Searches
"house demolition near me"
It starts on a phone. They type the problem and the town, then scan the map pack that appears.
2Sees your profile
Stars, hours, photos
They judge you in seconds. Recent reviews, up-to-date hours and real job photos decide if you look busy and trusted.
3Checks your site
Loads quickly & looks legit
If it's slow or clunky, they bounce. A fast, mobile-friendly site shows what you do, how you help and why to choose you.
4Calls you
Tracked, not guessed
The call that comes from all of the above. We track every one so you know what's working — no guessing.
Win all four steps and the call is yours. Most tradies win step one then lose it at two or three. We make sure you win the lot.
See what locals actually type
We map the real searches for every trade we work with. Here's a snapshot — open any industry to see its full search breakdown.
Abrasive blasting
PlannedAir conditioning & HVAC
UrgentPlumbers
UrgentElectricians
UrgentGet the free local search guide
A plain-English guide to how Aussie locals search for trades and home services — and how to get found first. Pop in your details and download it now, free.
Want this mapped for your trade?
We'll audit the exact searches happening in your area and show you how to show up first — free, no pressure.