Brand Awareness Ads
You might be the best at your trade in the area but nobody knows you. Brand awareness ads run in the background on Facebook and Instagram so locals get to know your name and recognise you when they search — and remember you when they need your service later. $899 a month + GST. Meta only. Plus ad spend.
Getting your name known locally so people remember you when they need you
You might be the best at what you do in your area, but if nobody knows who you are, they can't call you. Most people don't need a tradie today. But when they do need one in three months or six months, they'll go with a name they recognise — someone whose work they've already seen pop up on their phone.
That's what brand awareness ads do. They run quietly in the background on Facebook and Instagram, showing your real job photos and videos to people in your local area. Not a hard sell. Not a "click here for a quote." Just getting your name and your work in front of locals so that when they do need someone, they think of you.
Here's the thing: most people scroll past dozens of businesses every day without a second thought. But the one they keep seeing — the one whose ads show up in their feed week after week — that's the one they remember. And when their hot water system dies or their bathroom needs renovating, that's the one they message.
Why it matters: the tradie who gets the call isn't always the best one. It's the one people recognise. Brand awareness ads make sure that's you — so when someone in your area needs what you do, your name is the one that comes to mind.
Get your name known locally so people remember you when they need you.
What's included
- We run the ads for you on Facebook and Instagram, using your current photos and videos from your page with custom copy and messaging
- Built to introduce people to your business in your local area — brand awareness, not hard-sell lead-gen
- Your ads only show to people in your area
- All ads go to your DMs to start a chat — no lead forms or landing pages
- We check and tweak them through the month to get you more for your money
- A monthly report: how many locals saw your ads, how visible you are in your area, what you spent
- Any enquiry the ads bring in comes to you by text and email, and the person who enquired gets a confirmation too. If you also have Website, Reviews or AI Lead Responder, it also comes straight to your phone
- Ad spend is paid by you straight to Meta (Facebook & Instagram), separate from our fee. Minimum: $500 a month
- All prices are in Australian dollars, plus GST.
- 3-month minimum, then month to month: cancel anytime with 30 days' notice after your first 3 months.
- No setup fees on any service.
- Your first month is charged upfront by card when you sign up. We get started as soon as it clears.
- Ad spend is paid by you straight to Meta (Facebook & Instagram), separate from our fee. Minimum: $500 a month.
Get Your Free Digital Strategy Call
Pick a time that suits you. We will review your Google Maps listing, local competitors, and discuss how to get your phone ringing.